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Sumaiya Khatun
May 16, 2022
In Welcome to the Forum
Constantly keep an eye on the results, shift Special Database budgets according to the results, view the search terms and regularly adjust the bids. Make all your keywords appear on the first page and turn off loss-making campaigns in Special Database time. In this way you free up budget for campaigns that do deliver the desired conversions and are approaching the daily budget. On television, along the road and on the internet we are presented with a lot of rubbish. Why is it that one advertisement becomes a national anthem and the other turns out Special Database to be nothing more than radio pollution? Last week I woke up to two WhatsApp messages. My friend had heard me say 'I'm going Special Database for Haribo' in my sleep. Now I'm not a big fan of wine gums. Also, I don't remember Haribo ever having this slogan. But that advertisements affect me more than I think, is certain. "You better think about it!" we often call. Still, the best ideas don't just appear out of thin air. I picked five Special Database commercials from the book 'How do they come up with it? The creators of unforgettable advertisements have their say' (affiliate) by Jaap Toorenaar who impressed me. Who is behind these toppers? And how Special Database come everyone still knows them? 1. Calve: who didn't grow up with it? In recent years, Calve has won three Special Database Star Golden Loki's with her famous commercials. But the brand didn't get off to such a flying start. In 1986 children mainly ate cheese, jam and chocolate sprinkles on bread. The assignment that advertising agency JWT received at the time: show that peanut butter is not only tasty, but Special Database also healthy. There had to be a successor for the successful, but now really dated Pete Pitamientje. As with many commercials, the brainstorm is an agony full of hope but also panic to lose such a Special Database large customer. It's all or nothing.
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Sumaiya Khatun

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