Aug 02, 2022
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Indexing During the indexing process, search engines extract certain information from a website (and all individual pages) and add it to their index. Page title, description, content type, associated keywords, number of internal links, images, videos, etc. They detect things like It's important to understand that search engines store only the information needed for the ranking process in their indexes, not the content of a page. Google describes this process as the indexing of a really big book. Stage 3: Ranking This is the stage where they decide which pages to show in the search results for a given search query and in what order. For this process, they use a set of algorithms that are a combination of machine learning (Rank rain) , natural language processing (Bert) , and manual rules defined by sequencing engineers. Resources to learn more about Search Engines How Do Search Engines Work? How Google Search Works Search Engine Ranking Factors As mentioned above, during the ranking process, search engines take into account a set of rules to decide which pages to show job function email list in the SERPS and in what order. These rules are known in the SEO world as Search Engine Ranking Factors. In simple terms, these are factors that play a role in the ranking position a website will appear in for a search query. Google has repeatedly mentioned that they use more than 255 rules in this process and this is their secret formula. No one knows the exact content, but over the years SEO engineers have identified critical SEO factors by analyzing and testing them. Most important ones: Quality of content The reputation of the website and the author Number and type of inbound links Other SEO factors Content Quality Content quality comes first. Google wants to make its users happy and does its best to show users' websites that satisfy their purpose. Google has been very successful at this and if a website does not make users happy, it will eventually be removed from the top positions.